Kill Your Branding by Tom Asacker

Special Guest Tom Asacker, acclaimed author and keynote speaker to some of the world's largest companies, claims that it's time to kill your branding.

Tom has a passion for innovation, creativity, emerging trends and strategic change and how it all relates to building more dynamic relationships between organizations and their audiences. He’s truly obsessed with the nature of marketplace success in today’s complex and rapidly changing world.

His goal is to transform that understanding into insightful and entertaining forms of communication, so that individuals and organizations around the world can gain new perspectives on engaging their people and growing customer value and profitability.

Branding is an expectation, not a promise, says Asacker. Participants will learn:

• How to best negotiate the new customer-controlled economy

• How to avoid wasting a lot of time and money on branding

• How to make lasting connections to your customer base and attract new business

 This interactive teleconference is designed for professionals in marketing, corporate identity, sales and executive leadership. The call will be moderated by Gary Jesch of Console Call, the nation's premium conference calling center for online meetings and the hosts who conduct them. Attendees may listen in by phone on our Console Call bridgeline.

Console Call